Logo Design Tips

A logo is a central step to forming a business. It is the face of your business. And like your face represents the tone of your business, gestures the service and reveals the professionalism or lack there of.

People spend a lot of money on the creation of their logo and walk away with no artwork files. Then a couple months down the track when they require to put signage on their new building they cannot track the design studio down that formulated the original logo for them and so incur costs to have it redone. This is redundant and may cause obstacles when trying to replecate the logo exactly as done originally.

We have created some basic tips you for to think about when creating a logo. Hopefully these will help you from experiencing any future obstacles.

Tip 1
First things first – you need to decide if you would like your logo to have an accompanying icon. It is advised that if your service or product name is not in your business name then perhaps an icon will assist in portraying a clear message across to your target audience.

An icon can add an extra element to your branding in that you could use the icon on its own on collateral where perhaps you are sighting for a more illustrative finish without losing recognition.

A excellent example of this is the well-known and executed Nike logo.

Tip 2
Colour can be an extremely important decision as it not only could alter the output costs but can also limit your output use. Think about the end result and what you will be commiting your branding onto in the future. Make sure your designer is aware of this as they should design accordingly.

Tip 3
Confirm you get a back up disk of your logo as a master file and confirm that it includes all the files required for the different printing formats.

Creative software updates frequently and some programmes become obsolete. Make sure you have a copy of your logo as a PDF – with the text converted to curves.

Tip 4
Using images in your logo is not very easy to regulate. For example it is difficult to reverse into black and white. Images also have limitations when it comes to size – they can only be reproduced to a certain size before they start pixilation.

Tip 5
Using gradients in your logo is not recommended. This too can have limitations when it comes to output for ie: gradients are hard to reproduce when embroidering fabrics.

Tip 6
Make sure sure the font is legible. Some logos need to be reproduced on small pieces of collateral ie: post stamps. It is important that in this case the text is legible.

Tip 7
Ensure that you receive a copy of your logo in CMYK high resolution 300 dpi (for printing use) and RGB 72 dpi(for web use).

Tip 8
It is important to have a style guide of your logo. It will clearly show you how to use your logo so it looks exactly the same every time it is reproduced. This allows you to keep your corporate image consistent.

Tip 9
Make sure that you get a letter from the design studio declaring that you own the copyright to your logo.

If you follow these tips then not only will you accept a well-designed logo but you will also own the artwork. And when it comes to reproducing your collateral you will be doing it the most cost effective way.

For logo design Brisbane and web design Brisbane, contact graphic design Brisbane today for a free two hour consultation.

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